My free time
For fun!
When I'm not sitting behind a computer screen designing, you can find me in water. I swim and surf in the sea, and I'm part of a womens' masters waterpolo team in the pool.
For the community!
I volunteer as a surf instructor with HaGal Sheli, an NGO which provides therapeutic surf programs for at-risk youth and trauma survivors. I love teaching surfing and helping others have a positive experience in the sea.
In addition, I volunteer with the Israel Lifesaving Federation (ILSF) as a water safety instructor - we lead workshops and courses all throughout the country in order to teach ocean safety to both kids and adults. Our goal is simple: give everyone the tools, skills, and knowledge to prevent drowning in the sea and the pool. ILSF has also stood before the Knesset in order to promote water safety education in schools and make it a mandatory course in the curriculum.
For expanding my horizons!
I'm currently studying part time for my Masters in human-centred design. I wanted to delve deeper into the design field and learn new techniques and theories that would strengthen my thinking, broaden my perspective, and help me design more thoughtful, sustainable, and systems-aware solutions.
The course has allowed me to explore service design, futures thinking, and community-led approaches, all of which continue to shape how I approach my work as a designer.
Education
RMIT University
Master of Design Futures
2025-
Shenkar College of Engineering and Design
Diploma in UX UI Design
2021
RMIT University
Bachelor of Fashion Design (Honours)
2014-2017
Work
Novisign
Senior product designer
2026-current
iCount: Product team
Product designer
2022-2026
Amazon: FPS team
Junior product designer
2021-2022
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Fashion product specialist
2019-2021
Fashion designer: freelance
Freelance fashion designer for several studios in Australia and Israel
2017-2019
Skillset
User research
Wireframing and prototyping
Information architecture
UI design
Human centred design
Cross functional collaboration
In summary: the full product lifecycle
Languages
English: mothertongue
Hebrew: fluent
Russian: professional proficiency
A TL;DR about me
I started out as a fashion designer, but shifted into User Experience design when I realised what I really cared about were the people behind the clothes.
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I love finding solutions to problems and improving a user's experience - I'm especially interested in human-centred design and building thoughtful, intuitive products that make everyday tasks feel just a little smoother.
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Currently, through my Masters I'm researching the role of the designer in the field of ocean conservation. This is a meaningful directional shift for me, and I'm exploring how to integrate my UX experience into this field.